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GET OUT OF MAYOGAMY



The mayonnaise market in brazil has been 
dominated by hellmann's for years. in other words, 
the majority of the population has a serious 
relationship with it. but let's agree, life is too 
short to be stuck with just one flavor of mayonnaise. that's how we created the motto  "Get out mayogamy". 
a throuples campaign that invite the country to 
open the mayonnaise relationship and try heinz mayo. 









HEINZ
AFRICA CREATIVE
2022