SENIOR CREATIVE
COPYWRITE
@GMAIL.COM
30.06.2025
10:58:12 / AM
CROSSOVER SPOTS
Heineken 0.0's new platform sets a simple
statement: like every zero-alcohol beer,
it is made for times you can't drink - like driving,
working, or training. But like every Heineken,
it is definitely made for times your can.
And sometimes, both situations happen in places
really close to each other. So, we find places
where "can’t drink" and "can drink" moments live
side by side and turned them into a new kind
of outdoor media: not bought, but found.
HEINEKEN
LE PUB
2025