WRK00009
CROSSOVER SPOTS




Heineken 0.0's new platform sets a simple 
statement: like every zero-alcohol beer, 
it is made for times you can't drink - like driving, 
working, or training. But like every Heineken, 
it is definitely made for times your can. 
And sometimes, both situations happen in places 
really close to each other.  So, we find places 
where "can’t drink" and "can drink" moments live 
side by side and turned them into a new kind 
of outdoor media: not bought, but found.













HEINEKEN
LE PUB
2025